Harnessing Behavioural Science
Key trend: Harnessing Behavioural Science
One of the revolutionary methods in this regard is the one popularized under the name "Nudge", which was popularised by the 2017 Nobel Prize winner in economics, Richard Thaler. Nudges are used to "smoothly" guide human behaviour without constraints or obligations. It differs from the "stick and carrot" principles by relying on cognitive biases (Figure below) that can occur during decision-making.
NB: The figure below can be enlarged by clicking on it.
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